Articles tagged with: measurement model

Customer loyalty and trust in South African retail banking

Marko van Deventer, Ephrem Habtemichael Redda
Innovative Marketing Volume 19 2023, Issue #2

Modeling the factors that explain customer loyalty in retail banking

Marko van Deventer, Ephrem Habtemichael Redda
Innovative Marketing Volume 17 2021, Issue #3

Validating brand identification and personality scale within the South African retail-banking context

Marko van Deventer
Banks and Bank Systems Volume 16 2021 , Issue #4