Articles tagged with: product

The role of green marketing practices towards product success as mediated by green corporate image and green innovation

Asem Alnasser
Innovative Marketing Volume 21 2025, Issue #2

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia

Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno
Innovative Marketing Volume 20 2024, Issue #2

The impact of knowledge management on SMES’ performance during the COVID-19 pandemic: Assessing the significance of digital variables

Sukisno Selamet Riadi, Pebiansyah Hapsari, Puput Wahyu Budiman, Khairil Anwar, Rizky Yudaruddin
Knowledge and Performance Management Volume 7 2023, Issue #1

The effect of digital transformation and innovation on SMEs’ performance in times of COVID-19

Surahman, Himanshu Shee, Zhikry Fitrian, Ari Sasmoko Adi, Rizky Yudaruddin
Problems and Perspectives in Management Volume 21 2023, Issue #4

The effect of strategic marketing on creating competitive advantages of the dairy industry in Kosovo

Fellanze Pula, Arberesha Qerimi, Fidan Qerimi
Innovative Marketing Volume 18 2022, Issue #4

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Innovative Marketing Volume 18 2022, Issue #4

Assessment of global food demand in unexpected situations

Iaroslav Gadzalo, Mykola Sychevskiy, Olha Kovalenko, Liudmyla Deineko, Lyudmila Yashchenko
Innovative Marketing Volume 16 2020, Issue #4

Diversification of R&D results commercialization

Sayabek Ziyadin, Aizhan Omarova, Raigul Doszhan, Gulnara Saparova, Gulim Zharaskyzy
Problems and Perspectives in Management Volume 16 2018, Issue #4

Monitoring of process performance by means of financial indicators

Renáta Turisová, Michal Tkáč, Miloš Pachta
Problems and Perspectives in Management Volume 16 2018, Issue #3