Articles tagged with: scale

Psychometric evaluation of the tourist behavior scale: Insights from Peruvian tourists

Jose Joel Cruz-Tarrillo
Innovative Marketing Volume 21 2025, Issue #2

Technical efficiency of Ukrainian pharmaceutical firms: Evidence from the COVID-19 pandemic and Russia-Ukraine war

Hanna Olasiuk, Prashant Sharma, Geetika Arora, Debi Prasad Satapathy, Sanjeev Kumar
Problems and Perspectives in Management Volume 23 2025, Issue #1

The impact of ESG risks on bank stability in Indonesia

Felisitas Defung, Rizky Yudaruddin, Nita Priska Ambarita, Norliza Che-Yahya, Nur Zahidah Bahrudin
Banks and Bank Systems Volume 19 2024, Issue #4

Digital marketing and customer orientation as predictors of sustainability in tourism SMES

Nancy Tupac Yupanqui Lima, Karla Liliana Haro-Zea, Robin Alexander Díaz Saavedra
Innovative Marketing Volume 20 2024, Issue #1

Design and validation of the Brand Personality Scale in Tourist Destinations

Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui, Josue Turpo-Chaparro
Innovative Marketing Volume 18 2022, Issue #2