Articles tagged with: social media

Factors affecting bridge employment behavior: Surveying Chinese older adults as anchors in social media

Lingzhi Liu, Jirawan Deeprasert, Songyu Jiang
Problems and Perspectives in Management Volume 22 2024, Issue #4

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector

Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza
Innovative Marketing Volume 21 2025, Issue #1

How to create patients revisit intention? A study on private hospitals in Indonesia

Tantri Yanuar Rahmat Syah, Edi Suyitno
Innovative Marketing Volume 21 2025, Issue #1

Investment behavior in the Egyptian stock market: The impact of social media on investor decision-making

Abdelrehim Awad, Adel Fathy Aziz, Talaat Rashad Shma
Investment Management and Financial Innovations Volume 22 2025, Issue #1

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising

Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji G. Bamidele, Nwankwere Idowu
Innovative Marketing Volume 20 2024, Issue #3

Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry

Boris John Vasquez-Reyes, Franklin Cordova-Buiza
Innovative Marketing Volume 20 2024, Issue #3

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

Jimin Hu, Shafie Sidek, Azmawani Abd Rahman, Raja Nerina Raja Yusof
Innovative Marketing Volume 20 2024, Issue #2

Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement

Navrang Rathi, Pooja Jain
Innovative Marketing Volume 20 2024, Issue #1
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