Articles tagged with: subjective norms

Factors influencing consumer behavior towards intention and the selection of luxury hotels in Malaysia using Theory of Planned Behavior

Wong Chee Hoo, Ng Mei Poh, Muhammad Kamran Khan
Innovative Marketing Volume 20 2024, Issue #3

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

K. M. Anwarul Islam, Serajul Islam, Sami Al-Kharusi, Abul Bashar Bhuiyan, Md. Shariful Haque
Innovative Marketing Volume 19 2023, Issue #3

Indirect determinants of online purchase decisions: A case study of different generations in Peru

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 19 2023, Issue #1

Academic entrepreneurship in Sudanese universities: explaining entrepreneurial intention using the Theory of Planned Behavior (TPB)

Selma Abedelrahim
Problems and Perspectives in Management Volume 18 2020, Issue #3