Articles tagged with: tourism

Psychometric evaluation of the tourist behavior scale: Insights from Peruvian tourists

Jose Joel Cruz-Tarrillo
Innovative Marketing Volume 21 2025, Issue #2

The role of digital marketing tools in promoting tourism: An applied study on online marketing strategies

Abdelrehim Awad, Bshair Alharthi
Innovative Marketing Volume 21 2025, Issue #2

Unlocking success: The mediating power of organizational commitment and job satisfaction between work-life balance and employee performance

Ni Made Dwi Puspitawati, Ni Putu Cempaka Dharmadewi Atmaja, Ni Putu Lisa Ernawatiningsih, Putu Pradiva Putra Salain, I Putu Wahyu Dwinata JS
Problems and Perspectives in Management Volume 23 2025, Issue #1

Impact of government support policies on firm performance of Vietnam’s small and medium tourism enterprises: The mediating role of competitive advantage

Diep Dao Mong, Hai Phan Thanh
Problems and Perspectives in Management Volume 22 2024, Issue #4

Servant and collaborative leadership in the performance of Peruvian tourism organizations: Mediation of social capital

Rober Anibal Luciano Alipio, Arturo Nicanor Suarez Orellana, David Raul Hurtado Tiza, Willian Perez Sullcaray, Danny Xavier Arevalo Avecillas
Problems and Perspectives in Management Volume 22 2024, Issue #3

Movie-related Korean Wave and intention to visit: The role of country image as a mediating factor

Suyanto Suyanto, Melisa Melisa, Olivia Tanaya
Innovative Marketing Volume 20 2024, Issue #2

Inbound marketing and customer loyalty in the tourism sector

Luis Miguel Saavedra-Azabache, Gaby Jesús Vilchez-Linares, Segundo Edwin Cieza-Mostacero
Innovative Marketing Volume 20 2024, Issue #1

Digital marketing and customer orientation as predictors of sustainability in tourism SMES

Nancy Tupac Yupanqui Lima, Karla Liliana Haro-Zea, Robin Alexander Díaz Saavedra
Innovative Marketing Volume 20 2024, Issue #1

An investigation of the demand pulled factors of foreign tourist inflows to India

Bashir Ahmad Fida, Dharmendra Singh, Umar Ahmed
Innovative Marketing Volume 19 2023, Issue #3
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