Alina Barash

The article indicates the impact of digitalization and automation of manufacturing processes on demand and supply on the Ukrainian labor market. The analysis showed the positive effects of digitization, which stabilize the situation in the domestic labor market. In particular, in the extreme conditions of the pandemic and war, these are the emergence of new digital professions, the possibility of remote work, the individualization of forms of employment and conditions of cooperation for the personal needs of labor market entities. The concept of digital professions has been introduced as a creative labor activity, since it is associated with the promotion, security of functioning and the expanded practice of digital technologies in manufacturing processes in any sphere of economic activity. The trend of increasing the number of digital practitioners in the wake of the worldwide trend of inducing a global information society has been grounded. The consequences of digitalization are shown that hinder the effective functioning of the labor market and manifest themselves in the increase in unemployment due to the emergence of unnecessary workers whose skills are impractical in digitized reality, the outflow of personnel to foreign labor markets, and the increase in inequality of the population in labor opportunities. The necessity of interaction between educational institutions, business and the state in achieving a balance of supply and demand in the labor market of Ukraine in the context of digitalization is emphasized.