Bjørn Olsen
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2 publications
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668 downloads
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569 views
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0 books
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Service branding: the role of innovative brand leadership
Hugo Skaalsvik , Bjørn OlsenProblems and Perspectives in Management Volume 12, 2014 Issue #4
Views: 1001 Downloads: 1018 TO CITE -
Service branding: the development of a typology of service brands at the corporate level
Hugo Skaalsvik , Bjørn OlsenProblems and Perspectives in Management Volume 13, 2015 Issue #4 pp. 53-62
Views: 806 Downloads: 409 TO CITE
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