Habeeb Ur Rahiman

Advertisers regularly utilize endorsers as credible sources to conciliate purchaser awareness, customer attitude, and buying objectives. The current paper aims to examine the influence of owner endorsers’ expertise, knowledge, integrity, familiarity, and credibility on consumers’ buying decisions and purchase intentions. The population of this study includes customers of prominent gold and diamond jewelry brands in the southern part of India. The data are subjected to quantitative examination. A comprehensive review was undergone to make a situational analysis. A multi-stage sampling approach was administered to collect the feedback of respondents from the southern states of India. The samples were analyzed using statistical tools like multiple regression and structural equation modeling to find the model fit and relationships among different variables. The outcome of the study highlights that brand endorsers’ expertise, integrity, and credibility play a vital role in conveying trustworthiness and genuineness about the product and its usage. This study also contributed insights into the implication of owners’ endorsement by influencing buying decisions and purchase intentions of jewelry customers.

Management is the process of accomplishing the activities efficiently and effectively with the help of human capital. The manpower in any sector is made to sail through a saga of productivity and profitability under the efficient captainship of the managers. This research paper gives insight into the implications of transactional analysis and ego states of the managers rendering the services in the companies of the IT sector in the Coastal Karnataka. To accomplish the objectives of the study, Transactional Style Inventory-Manager (TSI-M) is administered to the respondents, and scoring is done considering the Operating Effectiveness Quotient (OEQ). The research paper highlights that the demographic variables have a major influence on the interpersonal skills of the managers. It is found out that various ego states are predominant among managers, and the lowest state is the creative child ego state. The research concludes that by conducting transactional analysis-based leadership training, the productivity of employees can be enhanced in the future.

Having a positive environment and enforcement in a social-political economy is necessary to poster an effective entrepreneurial climate. The passion for self-startups and risk-taking attitude are entrepreneurs’ traits with effective motivations, innovation, creativity, persistence, and flexibility. This helps the entrepreneur succeed and excel in their business. The success of a new project adventure is a crucial matter in business and investment. The literature review revision allows detecting the most attractive factors, the main reasons for startup failure, and the challenges facing entrepreneurs and new projects. This review paper enlightens Bahrain’s entrepreneurship ecosystem’s attractiveness and argues how the economy in the Kingdom of Bahrain encourages startup companies to establish and develop their business. The analysis results illustrate that the Government of Bahrain’s support system with effective public institutions and encouraging society are significant factors contributing to the success of the startup project. Nourishment extended by the government institutions and other supportive organizations like Tamkeen, Injaz, and EDB simplifies the formation of startup projects and support their sustainable growth. Analyzing the most common reasons for startup failure, the paper presents the proposed solutions to avoid these traps. It suggests the appropriate bodies in the entrepreneurship ecosystem, supporting and helping entrepreneurs overcome these difficulties.