James E. Zemanek
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6 publications
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6067 downloads
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Touch point opportunities in American football at the collegiate level
Mark E. Moore , Paul H. Schwager , James E. Zemanek , Jr. , Bradlee Bray -
The marketing revolution of Tim Tebow: a celebrity endorsement case study
Mark E. Moore , Chris Keller , James E. Zemanek , Jr. -
Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship
William J. Rowe , Mark E. Moore , James E. Zemanek , Jr -
Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
William J. Rowe , James E. Zemanek -
Tribalism among US-Based Premier League supporters groups: a tribal marketing perspective
Erik C. Taylor , Mark E. Moore , Cody Logan Chullen , James E. Zemanek , Jr. -
Brand name ethics as a marketing concern: a narrative inquiry of the Washington Redskins’ debate
Mark E. Moore , James E. Zemanek , Jr. , Cody Logan Chullen , Lee D. Workman
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