Phani Tej Adidam
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2 publications
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159 downloads
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592 views
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0 books
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Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives
Birud Sindhav , Phani Tej Adidam -
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective
Amir Jafar , Phani Tej Adidam , Musunuri V. Rama Prasad