Svitlana Honcharova

In modern conditions households play an important role in the country's economy. Improving their effective functioning and quality of life of the population is one of the priority tasks of socio-economic development of the country. The set of subjective and objective indicators for determining the level of vital activity of households using an expert method, which based on a collective notebook, is substantiated. The expert group involved leading experts in the field of studying the population’s quality of life, the development of socio-economic and innovative processes; the method of "Snowball" is used for this study. It is proved that peculiarities of activity of households in the conditions of a new economy require the allocation of three system-forming groups of indicators: social, economic, innovation and educational life, the use of which provides a deeper and more comprehensive assessment of households' livelihoods. It is substantiated that in the group of indicators of economic life it is expedient to use two new indicators for households, such as household profitability index and household saving index, which provides a deeper assessment of the index of economic activity of households by expanding their economic opportunities. The distribution of the studied regions of Ukraine according to the level of vital activity of households was carried out using the Harrington scale. To visualize the results of the distribution, the means of “Front-end development” were used and the Illustrative map of Ukraine was built. Recommendations for improving the living standards of households in Ukraine aimed at, first of all, increasing the attention of the state authorities to the socio-economic activity of households are proposed. The methodical approach to the assessment of household living standards is based on the use of the proposed system of indicators consisting of three system-forming groups (social, economic and innovation-educational activities) that are integrated into the integral index (household living standards index) by the taxonomy method.

Modern competition in the tourism sector is characterized by extreme aggravation, a departure from price levers and, at the same time, a shift to quality and differentiation of services provided. Ensuring the competitive advantages becomes possible only by applying a strategic approach to managing the quality of a tourism enterprise activity. The main aspects of the strategic approach to the management of the quality of tourism enterprise services are investigated. Definition of quality of tourism services is specified. The main strategies that are most often used in the management of the quality of the tourism enterprise are identified, aimed at ensuring the compliance of tourism services with the requirements of normative documentation and aimed at ensuring the quality of the tourism product (service) in accordance with the requirements of consumers, their advantages and disadvantages are analyzed. Areas of improvement of quality management of tourism enterprises activity are proposed, the essence of which is the clear formulation of the mission of the enterprise, as well as strategic, tactical and operational plans; constant monitoring of the market, identification of changes in consumer requirements to the quality of the tourism product and the process of service provision; improvement of methods and forms of work with personnel of the organization; creation of an effective control system at the enterprise; application of the latest technologies and modern equipment; constant targeted search and use of quality reserves.

Ensuring a decent standard of living for citizens, especially vulnerable groups, requires qualitative changes in society. Social projects are a modern tool for making change. In this regard, it becomes relevant to study the applied aspect of their implementation – technology for the development and implementation of social projects. This study aims at exploring the nature and classification of social projects, as well as improving and further developing the technology for the development and implementation with justification of the project proposal and documentation using the Let’s Start Together project as an example. The object of research is the process of using technologies for the development and implementation of social projects in solving social problems of society. The subject is theoretical and practical recommendations on the technology for the development and implementation of social projects, based on the justification of the project proposal and documentation. The following methods were used: logical analysis – to clarify the essence of the concept of a social project; analysis and synthesis – to improve the classification of social projects; network planning – to formulate a technology implementation plan for the development and implementation of social projects. The paper explores the essence of a social project, proposes the classification of social projects and defines criteria for their evaluation. The sources of financing a social project are characterized; co-financing by various donors. A technology for the development and implementation of social projects is proposed. Considerable attention is paid to the first stage, namely the development of the project proposal and the documentation of a social project. The proposed technology was tested in the context of the social project Let’s Start Together.