Issue #2 (Volume 3 2007)
Articles
9
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Innovative Sales Planning and Management: A Framework Proposition
Luciano Thome e Castro , Marcos Fava Neves -
The Buddhist Theory of Impermanence and Marketing
Alan Ching Biu Tse , Ka Chun Tse , Ka Ho Tse , Alan Au , Vane-ing Tian -
Relationship Marketing Strategies for Dominant Brands
James E. Coleman , Donna T. Mayo -
Country Image Effect on Customer Loyalty Model
Hasan Ayyildiz , Ekrem Cengiz -
Motivators of Collegiate Sport Attendance: A Comparison Across Demographic Groups
Robin L. Snipes , Rhea Ingram
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Turkish Consumers' Evaluation of Products Made in Foreign Countries: The Country of Origin Effect
Ekrem Cengiz , Fazıl Kirkbir -
Are Senior Citizen Discounts Undermining Pricing Regimes?
William R. Smith , Jr. -
Referral Marketing - An Innovative Approach in Management Education
Devanathan Malmarugan , Hari Sankaran
