Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing
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Author(s)Kurt MatzlerLink to ORCID Index: https://orcid.org/0000-0002-3132-4388
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Todd A. Mooradian
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Lawrence Ring
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Alexander Linder
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Franz Bailom
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Article InfoVolume 6 2010, Issue #1
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368 Downloads
