The Genesis of Robitussin’s “Ask Your Doctor” campaign – The prevalent theme of pharmaceutical advertising for four decades
-
Author(s)Sidney Kessler , Joanna Hernik ,Dana-Nicoleta LascuLink to ORCID Index: https://orcid.org/0000-0001-5071-3349
-
Article InfoVolume 9 2013, Issue #2
- 574 Views
-
975 Downloads
