Hospital service-line positioning and brand image: influences on service quality, patient satisfaction, and desired performance
-
Article InfoVolume 11 2015, Issue #2, pp. 20-29
- 1060 Views
-
1102 Downloads
-
Home
-
Journals
-
Innovative Marketing
-
Issue #2
- Hospital service-line positioning and brand image: influences on service quality, patient satisfaction, and desired performance
