Effective design and assessment of an MBA degree program through benchmarking


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This study describes how Mount Olive College, a four-year liberal arts college in Eastern North Carolina, designed and successfully implemented an MBA degree program. This led to the establishment of a graduate school, change of status from college to university, and development and offering of additional graduate degree programs. The University of Mount Olive (UMO) started offering this MBA degree program in spring 2014. This online degree program has been offered in an accelerated one-year format and in a traditional two-year format. This program has been very successful and enrollment continued to grow. As of fall 2017, the UMO MBA program was the 9th largest MBA degree program in North Carolina.
A two-year assurance of learning and outcomes assessment was recently completed and the results showed that the UMO MBA faculty successfully aligned the course Student Learning Outcomes (SLOs) with the MBA program goals and Program Learning Outcomes (PLOs). This assessment provided valuable insights that are presented in this study. UMO has planned to soon offer a hybrid (face-to-face seated plus online) MBA degree program and a healthcare MBA degree program.

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    • Table 1. NC colleges and universities listed at the ACBSP website
    • Table 2. MBA mission statement, vision statement, and values statement, University of Mount Olive (as of November 18, 2015)
    • Table 3. MBA Degree Program Requirements. MBA Program of Study (30 semester hours)
    • Table 4. The MBA program learning goals, Program Learning Outcomes (PLOs), and their corresponding course-level Student Learning Outcomes (SLOs)