The marketing channels for fresh fruit bunches at farmers palm oil plantation

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The aim of this study is to determine the marketing channels for Fresh Fruit Bunches (FFB) of palm oil plantations of farmers in Labuhanbatu Regency, which are carried out by traders, causing price fluctuations. The research method was based on library research, field research and qualitative analysis of primary data collected through interviews with a number of farmers, collector traders, and palm oil mills in Labuhanbatu and surrounding areas. The results of this study showed the real price fluctuations in the FFB trade in Labuhanbatu Regency, while the marketing function of farmers and the supply chain showed the same thing, even though they had different expenses for that function. Whereas the share margin found in the findings of this study was 62% with a marketing efficiency level of 30%. The study also found that FFB marketing channels in Labuhanbatu District had eight channel levels, but this research only confirmed one level, namely the third marketing channel. Thus, this study suggests that follow-up research will explore the remaining seven channels with similar and different topics and issues.

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    • Figure 1. FFB Marketing Channels in Labuhanbatu Regency
    • Table 1. Differences in profit sharing between FFB sale and purchase
    • Table 2. Number of traders and Palm Oil Mill and average FFB production in Labuhanbatu Regency
    • Conceptualization
      Sumitro Sarkum
    • Data curation
      Sumitro Sarkum, Novilda Elizabeth Mustamu, Gomal Juni Yanris
    • Formal Analysis
      Sumitro Sarkum
    • Investigation
      Sumitro Sarkum, Gomal Juni Yanris
    • Methodology
      Sumitro Sarkum, Novilda Elizabeth Mustamu, Gomal Juni Yanris
    • Project administration
      Sumitro Sarkum, Novilda Elizabeth Mustamu, Gomal Juni Yanris
    • Supervision
      Sumitro Sarkum, Novilda Elizabeth Mustamu
    • Validation
      Sumitro Sarkum, Novilda Elizabeth Mustamu, Gomal Juni Yanris
    • Visualization
      Sumitro Sarkum, Novilda Elizabeth Mustamu, Gomal Juni Yanris
    • Writing – original draft
      Sumitro Sarkum, Gomal Juni Yanris
    • Writing – review & editing
      Sumitro Sarkum, Novilda Elizabeth Mustamu, Gomal Juni Yanris
    • Software
      Gomal Juni Yanris