Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia
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Received January 31, 2021;Accepted March 25, 2021;Published March 29, 2021
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Author(s)Link to ORCID Index: https://orcid.org/0000-0001-9281-3962Link to ORCID Index: https://orcid.org/0000-0002-7300-9319Link to ORCID Index: https://orcid.org/0000-0001-9908-3624
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DOIhttp://dx.doi.org/10.21511/im.17(1).2021.11
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Article InfoVolume 17 2021, Issue #1, pp. 130-142
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The marketing strategy phenomenon improves significantly, narrowing from a general to a specific cultural ethnicity base and from variable to dimension analysis. This study examines the impact of culture, brand image and price on buying decisions. The study population comprised retail consumers in the sampled area of Situbondo, East Java, Indonesia. A multi-stage sampling technique was used to derive a sample of 112 respondents as a primary data source – descriptive statistics allows for the demographic characteristics of retail consumers in East Java, Indonesia. Surprisingly, the data showed that gender involvement in buyer decision-making was dominant. Most retail customers were identified as private-sector employees and indicated for higher income earners. Responses were then analyzed using multiple linear regressions to answer the research hypotheses. The results showed that Hofstede’s culture dimension and the brand image and price significantly affected consumer buying decisions at retail stores in East Java, Indonesia. Regarding the strength of Islamic culture in East Java, price was the primary consideration in buying decisions. Further research, preferably using ethnographic approaches with an emphasis on qualitative research, is needed to investigate the implications of these relationships.
Acknowledgment
We would like to thank the Research Centre (LP2M) of University of Jember, East Java, Indonesia, for their support and funding. We also want to thank Rusdiyanto, a Ph.D. student from the Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia, for his helpful discussions and contributions.
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JEL Classification (Paper profile tab)C83, L81, M31
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References69
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Tables6
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Figures1
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- Figure 1. Model normality
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- Table 1. Definition of operational variables and their indicators
- Table 2. Multi-collinearity test result
- Table 3. Heteroscedasticity test result
- Table 4. Multiple linear regression summary
- Table A1. Validity and reliability test result
- Table B1. Multiple linear regression result
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Conceptualization
Sudaryanto Sudaryanto, Imam Suroso
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Data curation
Sudaryanto Sudaryanto, Anifatul Hanim, Jaloni Pansiri, Taskiya Latifatil Umama
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Formal Analysis
Sudaryanto Sudaryanto, Imam Suroso
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Funding acquisition
Sudaryanto Sudaryanto, Imam Suroso, Anifatul Hanim, Jaloni Pansiri
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Investigation
Sudaryanto Sudaryanto, Anifatul Hanim, Taskiya Latifatil Umama
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Software
Sudaryanto Sudaryanto, Jaloni Pansiri, Taskiya Latifatil Umama
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Writing – original draft
Sudaryanto Sudaryanto, Imam Suroso, Taskiya Latifatil Umama
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Writing – review & editing
Sudaryanto Sudaryanto, Jaloni Pansiri
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Methodology
Imam Suroso, Jaloni Pansiri
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Resources
Imam Suroso
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Supervision
Imam Suroso, Anifatul Hanim
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Project administration
Anifatul Hanim
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Conceptualization
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The influence of store atmospherics on customers’ satisfaction at selected South African retail outlets
Richard Mfundi Ndengane , Roger B. Mason , Misheck Mutize doi: http://dx.doi.org/10.21511/im.17(1).2021.03Innovative Marketing Volume 17, 2021 Issue #1 pp. 26-39 Views: 1912 Downloads: 1951 TO CITE АНОТАЦІЯIn the retail environment, customers are stimulated by the look and feel of a store and how it is laid out. Certain store elements create an atmosphere that attracts customers to certain outlets as their preferred shopping destination. Therefore, retailers need to ensure the customers’ shopping experience is enjoyable. This study aimed to examine the influence of atmospheric store elements on the factors that influence customers` satisfaction. A quantitative, cross-sectional, descriptive study was conducted in four retail outlets in Cape Town, South Africa, with data collected through a structured questionnaire distributed to the outlets’ customers. A systematic random sample of 388 responses was achieved. The information collected was analyzed using relevant descriptive and inferential statistics. Although small, positive correlations were found between the independent variables (cleanliness, lighting, music, floor adverts, employee efficient service, employee appearance) and the dependent variables (positive image of store, pleasant mood, time spent in store, intention to revisit store). As such, the study highlighted the importance of store atmospherics to the factors that encourage customers` satisfaction. Since little research has been done into store atmospherics in the South African context of grocery stores, this study has contributed new knowledge in this field.
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The role of filial piety in career interest alignment, identity alignment, and affective commitment: Evidence from Indonesia
Sakti Hendra Pramudya , Jhanghiz Syahrivar , Chairy Chairy doi: http://dx.doi.org/10.21511/ppm.20(1).2022.35Problems and Perspectives in Management Volume 20, 2022 Issue #1 pp. 432-444 Views: 1896 Downloads: 364 TO CITE АНОТАЦІЯIn Indonesia, where most business organizations are family-owned, culture influences family employees’ behavior. Filial piety, or honoring the seniors, is considered a significant cultural value that motivates the family employees to be committed to the business. This study aims to test the effect of filial piety on identity alignment, career interest alignment, and affective commitment. Quantitative analysis is conducted to test the hypotheses of this study using purposive sampling based on questionnaire survey responses from 270 junior family business employees. The study employs Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis with the SmartPLS software to test the hypotheses. The test result shows that: 1) filial piety has a positive effect on identity alignment and career interest alignment, 2) identity alignment has a positive effect on affective commitment, and 3) career interest alignment has a positive effect on affective commitment. The study illustrates how filial piety affects junior family employee behavior, an issue that has not been addressed before in Asian family business studies.
Acknowledgment
The publication of this study is supported by Indonesia International Institute for Life Sciences (i3L) LPPM fund. -
Financing capital expenditure through municipal bond market in Navi Mumbai Municipal Corporation
Public and Municipal Finance Volume 8, 2019 Issue #1 pp. 11-27 Views: 1765 Downloads: 134 TO CITE АНОТАЦІЯIn India, the urban local bodies do not have decentralization in various functions. Therefore, municipal corporations find various issues in functioning and revenue generation. It has resulted into either shortfall or low quality infrastructure services to people. The Navi Mumbai Municipal Corporation is developed as modern municipal corporation. Municipal corporation invested financial resources in development for civic infrastructure. Therefore, population, industries, educational institutions, markets, transport and other facilities are expanding very fast. The ordinary least square regression results shows that the municipal corporation has positive co-relation with revenue receipts from LBT, property tax and town planning. The revenue expenditure is positively co-related with municipal estate, public health and hospitals, primary and secondary education. The engineering work for poor is negatively correlated with revenue expenditure. The capital receipts are positively co-related with fire brigade, auditorium, sports and cultural programs and security deposits and water supply. The capital expenditure is positively co-related to women and child welfare schemes, primary education, environment monitoring. It is negatively co-related with dumping grounds. The municipal corporation must raise funds from capital market through municipal bonds. More investment must be made in civic infrastructure. Similarly, corporation must spend more funds on poor, welfare of women and children. Municipal corporation must monitor and protect environment. It must give more priorities for processing of solid and e-waste, protect local culture, primary and secondary education, health care for all and technology in provision of civic services. It must develop human resource and create best place to live in metropolitan region.