Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa
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Author(s)Lawrence Mpele LekhanyaLink to ORCID Index: https://orcid.org/0000-0002-9104-963X
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Article InfoVolume 13 2015, Issue #2 (spec. issue), pp. 410-417
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Problems and Perspectives in Management
