Strategic planning of human resources as an entrance to enhance marketing capabilities: A case study of King Abdullah II Center for Design and Development (KADDB)

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The study aims to identify the impact of strategic planning of human resources in enhancing marketing capabilities at the King Abdullah II Center for Design and Development (KADDB). The descriptive and analytical methods were used to understand the effect of human resource planning in enhancing marketing capabilities. The research population includes all departments in the respective center. As for the sample, it consisted of 65 marketing and sales managers and workers in the marketing departments. A self-administered questionnaire was used to collect the research data. The results showed a significant effect of strategic planning for human resources in enhancing marketing capabilities at KADDB (R2 = 0.619, sig < 0.05). It was also found that strategic planning for human resources contributes to increasing the leader ability to do their work diligently and proficiently and improving the ability to organize work, distribute duties to subordinates, and coordinate efforts. Therefore, this study recommends giving strategic planning to human resources the importance it deserves for its active role in enhancing marketing capabilities at KADDB.

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    • Table 1. Means and standard deviations of the environmental analysis variable
    • Table 2. Means and standard deviations of the forecasting the future needs of human resources variable
    • Table 3. Means and standard deviations of the labor supply analysis variable
    • Table 4. Means and standard deviations of the development human resources action plans variable
    • Table 5. Means and standard deviations of the marketing capabilities variable
    • Table 6. Multiple linear regression test for H0
    • Table 7. Simple linear regression test for H1
    • Table 8. Simple linear regression test for H2
    • Table 9. Simple linear regression test for H3
    • Table 10. Simple linear regression test for H4
    • Conceptualization
      Mohammad Mansour Abu-Jalil
    • Data curation
      Mohammad Mansour Abu-Jalil
    • Formal Analysis
      Mohammad Mansour Abu-Jalil
    • Methodology
      Mohammad Mansour Abu-Jalil
    • Software
      Mohammad Mansour Abu-Jalil
    • Writing – original draft
      Mohammad Mansour Abu-Jalil
    • Funding acquisition
      Mohammad Okour, Mousa Essbaih
    • Project administration
      Mohammad Okour
    • Resources
      Mohammad Okour
    • Supervision
      Mohammad Okour, Mousa Essbaih
    • Writing – review & editing
      Mohammad Okour, Mousa Essbaih
    • Investigation
      Mousa Essbaih