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Michael Musante
2 publications
348 downloads
564 views
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Sport Sponsorship as an Image Development Opportunity for New Brands
Michael Musante
Innovative Marketing
Volume 2, 2006 Issue #4
Views: 723
Downloads: 666
TO CITE
Brand Portfolio Influences on Vertical Brand Extension Evaluations
Michael Musante
Innovative Marketing
Volume 3, 2007 Issue #4
Views: 809
Downloads: 539
TO CITE
Business, Management and Accounting
Decision Sciences
Innovative Marketing
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