Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization

Published September 25, 2007
Author(s)

Link to ORCID Index: https://orcid.org/0000-0002-3132-4388

Kurt Matzler
, Martin Waiguny , Johann Füller
Article Info
Volume 3 2007, Issue #3
TO CITE

689 Views
362 Downloads

References
0
Tables
0
Figures
0

Next >

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept