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Florian Andreas Bauer
1 publications
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Integrating brand and marketing perspectives in M&A
Florian Andreas Bauer , Kurt Matzler
, Claudia Wille
Problems and Perspectives in Management
Volume 10, 2012 Issue #4
Views: 762
Downloads: 270
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Business, Management and Accounting
Decision Sciences
Economics, Econometrics and Finance
Social Sciences
Problems and Perspectives in Management
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Kurt Matzler
12 Articles
Claudia Wille
1 Articles
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