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Martin Waiguny
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Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization
Kurt Matzler
, Martin Waiguny , Johann Füller
Innovative Marketing
Volume 3, 2007 Issue #3
Views: 643
Downloads: 294
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Kurt Matzler
12 Articles
Johann Füller
3 Articles
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