Adi Santoso

SMEs are the backbone of the economy in various countries. SMEs are usually associated with their entrepreneurial capabilities and organizational culture to create sustainable innovation. This study aims to analyze the relationship between learning orientation and entrepreneurial orientation on SME innovation performance and examine the role of organizational learning as a mediator in this relationship. A quantitative approach was used. Data were collected through a survey of SME owners or managers from West Java who focused on the food and beverage, handicraft, and fashion industrial sectors. The questionnaire collection took place from August to November 2024. Two hundred thirty-seven questionnaires were retrieved for the analysis. The structural equation modeling (SEM) approach has been used to test the hypotheses. This study found a positive and significant relationship between learning orientation and organizational learning (p < 0.05, β= 0.54), entrepreneurial orientation and innovation performance (p < 0.05, β = 0.501), entrepreneurial orientation and organizational learning (p < 0.05, β = 0.5), and organizational orientation and innovation performance (p < 0.05, β = 0.446). In contrast, the relationship between learning orientation and innovation performance was insignificant (p > 0.05, β = 0.098). A good understanding of entrepreneurial orientation will allow SMEs to innovate better and survive amidst business competition. Learning orientation, which is considered to improve innovation performance, did not significantly influence SMEs in West Java. On the other hand, SMEs in West Java must improve their organizational learning, especially organizational culture related to shared vision, which is expected to influence innovation performance.

Type of the article: Research Article

Abstract
The rapid transformation of live streaming commerce in Indonesia highlights the need to understand the psychological factors that drive Consumer Engagement (CE) and Loyalty. Therefore, this study aims to examine the dual mediating role of seller trust and platform trust in bridging the influence of customer-perceived value (utilitarian, hedonic, and symbolic) on customer engagement. The method used was a quantitative survey with a purposive sampling technique in Indonesia. The survey was conducted in early 2025, targeting 300 active TikTok Shop users who had made at least one purchase in the past three months. This sample is relevant because Gen Z (59%) and women (75.3%), which are the dominant market segments in the social commerce ecosystem, dominate it. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) as an extension of the Stimulus-Organism-Response (S-O-R) framework. The analysis results confirmed all significant hypotheses (p<0.01). This structural model explained 42.4% of the variance in Customer Engagement (CE). It was found that all three value dimensions had a positive direct effect, with utilitarian value (β = 0.250), hedonic value (β = 0.179), and symbolic value (β = 0.202). Crucially, seller trust (β = 0.239) and platform trust (β = 0.186) served as significant, complementary partial mediators, strengthening the value-engagement relationship. Furthermore, the strongest path relationship in the overall model was between utilitarian value and Seller Trust (β = 0.388), indicating that the foundation of interpersonal trust in sellers relies heavily on functional signals and transparent information.

Acknowledgment
Conflict of interest: The authors declare that they have no conflict of interest.