Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective

Published February 29, 2012
Author(s)
Amir Jafar , Phani Tej Adidam ,

Link to ORCID Index: https://orcid.org/0000-0002-0221-0162

M. V. Rama Prasad
Article Info
Volume 7 2011, Issue #4
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