Chevrolet and Manchester United: a transformational sponsorship in a traditional industry

Published April 3, 2014
Author(s)
William J. Rowe , James E. Zemanek
Article Info
Volume 10 2014, Issue #1
TO CITE

746 Views
865 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept