Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing

Published April 15, 2010
Author(s)

Link to ORCID Index: https://orcid.org/0000-0002-3132-4388

Kurt Matzler
, Todd A. Mooradian , Lawrence Ring , Alexander Linder , Franz Bailom
Article Info
Volume 6 2010, Issue #1
TO CITE

885 Views
673 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept