Conveying meaning in brand names by using time-inverted messages

Published December 27, 2013
Author(s)

Link to ORCID Index: https://orcid.org/0000-0002-9580-0558

Robert Schorn
, Mathias Streicher
Article Info
Volume 9 2013, Issue #3
TO CITE

761 Views
415 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept