Does NORTH in the southern hemisphere mean SOUTH? A global view on brand-name associations

Published December 9, 2014
Author(s)
Carola Würzner-Hofmann ,

Link to ORCID Index: https://orcid.org/0000-0002-9580-0558

Robert Schorn
Article Info
Volume 10 2014, Issue #4
TO CITE

661 Views
217 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept