Experiential positioning: strategic differentiation of customer-brand relationships

Published November 6, 2009
Author(s)
Dan Padgett , Michael S. Mulvey
Article Info
Volume 5 2009, Issue #3
TO CITE

635 Views
197 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept