Global marketing management scorecard: A tale of two multinational companies

Published August 30, 2005
Author(s)
Robert L. Engle
Article Info
Volume 3 2005, Issue #3
TO CITE

587 Views
417 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Problems and Perspectives in Management

Problems and Perspectives in Management

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept