Measuring sport sponsorship effectiveness: links to existing behavior

Published May 5, 2008
Author(s)
Ron Garland , Jan Charbonneau , Terry Macpherson
Article Info
Volume 4 2008, Issue #1
TO CITE

597 Views
463 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept