Puffery: Its Effect on Buyers' Trust in the Sales Dyad

Published June 30, 2006
Author(s)
Perry Haan , Cal Berkey
Article Info
Volume 2 2006, Issue #2
TO CITE

532 Views
402 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept