Articles tagged with: Generation Z

Short video marketing factors influencing the purchase intention of Generation Z in Vietnam

Thi Thuy An Ngo, Phu Quach, Thanh Vinh Nguyen, Anh Duy Nguyen, Thi Minh Nguyet Nguyen
Innovative Marketing Volume 19 2023, Issue #3

Modeling determinants of the Generation Z regional perception on the periphery: To stay or to leave

Lukaš Danko, Pavel Bednař, Kamila Voštova, Šarka Harušťakova
Problems and Perspectives in Management Volume 21 2023, Issue #2

Mapping the literature on Gen Z purchasing behavior: A bibliometric analysis using VOSviewer

Pingxiu Li, Siti Hasnah Hassan
Innovative Marketing Volume 19 2023, Issue #3

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Nur Rizqi Febriandika, Vamel Wijaya, Lukmanul Hakim
Innovative Marketing Volume 19 2023, Issue #1
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