Articles tagged with: Purchase Intention

Exploring the impact of influencers’ characteristics on the cosmetics purchase intentions of TikTok users

Ta Huy Hung, Van Huy Trinh, Thi Mai Le
Innovative Marketing Volume 21 2025, Issue #2

The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product

Sutisna, Elisiyah, Umalihayati, Syamsul Hidayat, Theresia Gunawan
Innovative Marketing Volume 21 2025, Issue #2

Influencer marketing’s impact on credibility and purchase intention: A study on University of Bisha students in Saudi Arabia

Mudathir Saad, Abdelrehim Awad, Adel Fathy Aziz, Talaat Rashad Shma
Innovative Marketing Volume 21 2025, Issue #1

Applying the Goal Framing Theory to investigate purchase intention towards eco-friendly hotels

Van Hao Hoang, Thi Phuong Nga Nguyen, Duy Quang Phan
Innovative Marketing Volume 21 2025, Issue #1

Purchase intention of Millennial Muslims toward B2C e-commerce

Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman
Innovative Marketing Volume 21 2025, Issue #1

Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude

Bao Ngoc Le, Viet Tien Vu, Mai Thi Le
Innovative Marketing Volume 20 2024, Issue #3

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Cao Yan, Chonlavit Sutunyarak
Innovative Marketing Volume 20 2024, Issue #3

Assessing the impacts of peer-to-peer recommender system on online shopping: PLS-SEM approach

Cuong Nguyen, Ninh Nguyen
Innovative Marketing Volume 20 2024, Issue #4

Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement

Navrang Rathi, Pooja Jain
Innovative Marketing Volume 20 2024, Issue #1
1234>>