Articles tagged with: Trust

Assessing the impact of seller and platform trust on consumer engagement matter in live streaming: evidence from Indonesia

Adi Santoso, Adhi Prasetio, Erni Martini, Vigory Gloriman Manalu, Eman Sulaiman
Innovative Marketing Volume 22 2026, Issue #1

Drivers of consumers’ trust and online purchase decisions: Evidence from Vietnam’s e-commerce market

Bui Van Vien, The Tuan Tran, Cuong Hung Nguyen, Nguyen Huy Hoang, Pham Quang Tin
Innovative Marketing Volume 22 2026, Issue #1

Factors influencing the use of digital payment services and customer satisfaction in banking sector: An implication for technological innovation

Prithivi Raman Thapaliya, Padam Dongol
Innovative Marketing Volume 22 2026, Issue #1

The S-O-R framework in action: The impact of source credibility, interactivity, and perceived usefulness on consumer engagement and trust in live streaming commerce

Paul Arun Kumar J, K. Subathra
Innovative Marketing Volume 21 2025, Issue #3

Digitalization – CSR integration in transitional banking: Evidence from Ukraine and Kazakhstan

Liudmyla Zakharkina, Pavlo Rubanov, Assel Kabdybay, Oleksii Zakharkin, Liana Chernobay
Banks and Bank Systems Volume 20 2025, Issue #4

Digital effectiveness and adoption intention in Islamic banking: Evidence from Saudi Arabia, the UAE, and Jordan

Amer Morshed, Ayman Bader, Hanadi A. Salhab
Banks and Bank Systems Volume 20 2025, Issue #4

AI and online purchase decisions: The mediating role of attitude

Le Thi Kim Hoa
Innovative Marketing Volume 21 2025, Issue #4

The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Banks and Bank Systems Volume 20 2025, Issue #1

Driving workplace alignment and adaptability in Jordanian service industry: A cultural examination of managerial influence and staff engagement

Dina Alkhodary
Problems and Perspectives in Management Volume 23 2025, Issue #2
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