Articles tagged with: brand loyalty

The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry

Jiawei Yu, Yiting Yang, Hongyan Wang
Innovative Marketing Volume 21 2025, Issue #1

Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry

Wong Chee Hoo, Chai Yi Xin, Visal Moosa
Innovative Marketing Volume 20 2024, Issue #1

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Sangwon Lee
Innovative Marketing Volume 19 2023, Issue #1

Does brand love strictly increase purchase intention? The case of Linio

Kevin Helaman Rocha-Vallejos, Shirley Nicol Rabanal-Altamirano, Daniel Amadeo Robles-Fabian, Franklin Cordova-Buiza
Innovative Marketing Volume 18 2022, Issue #4

Brand loyalty towards online accommodation booking platforms

Christo Bisschoff, Wehmeyer Joubert
Innovative Marketing Volume 16 2020, Issue #2