Articles tagged with: consumer behavior

Integrated marketing communications as a tool for building strong retail chain brand loyalty: case of Lithuania

Vilma Tamulienė, Aušra Rašimaitė, Živilė Tunčikienė
Innovative Marketing Volume 16 2020, Issue #4

Decision-making process of tomatoes purchase by generation Z: case study in the Slovak Republic

Michaela Šugrova, Marek Plachy, Ľudmila Nagyova, Jozef Šumichrast
Innovative Marketing Volume 16 2020, Issue #1

Turning a commodity into an experience: the “sweetest spot” in the coffee shop

Murilo Branco, Diana Kobakova
Innovative Marketing Volume 14 2018, issue #4

Impact of corporate social responsibility strategies on consumer patronage of telecommunication industry: an MTN experience in Enugu state

Victor O. Okolo
Problems and Perspectives in Management Volume 17 2019, Issue #1

Modeling the Ukrainian consumption

Artem Koldovskiy , Kateryna Chernega
Geopolitics under Globalization Volume 2 2018, Issue #1

A review on household energy consumption behavior: how about migrated consumers?

Ebru Acuner, M. Özgür Kayalica
Environmental Economics Volume 9 2018, Issue #4

Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years

Hanna Sanko, Artem Koldovskyi
Geopolitics under Globalization Volume 1 2017, Issue #2

The SoLoMo customer journey: a review and research agenda

Stavros Papakonstantinidis
Innovative Marketing Volume 13 2017, Issue #4

Consumer Choice Behavior during a Social Disruption

Krishna K. Govender
Problems and Perspectives in Management Volume 15 2017, Issue #3
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