Articles tagged with: consumer perception

Influence of consumer motivations and perception on the adoption of smart, green, and sustainable building materials

Rajendra P., Mohanasundaram T.
Innovative Marketing Volume 19 2023, Issue #4

Experiential marketing strategies used by luxury cosmetics companies

Rati Dhillon, Bhawna Agarwal, Namita Rajput
Innovative Marketing Volume 18 2022, Issue #1

Effect of celebrity endorsers’ attributes on purchase intentions in South Africa

Boitumelo Vincent Molelekeng, Hilda Bongazana Dondolo
Innovative Marketing Volume 17 2021, Issue #4