Articles tagged with: customer retention

Transformations of customer loyalty attitude in marketing: Key components of modern loyalty

Jelena Nikolajenko-Skarbalė, Rasa Viederytė-Žilienė
Innovative Marketing Volume 19 2023, Issue #4

The influence of social media marketing on brand loyalty and intention to use among young Vietnamese consumers of digital banking

Nguyen Minh Sang
Innovative Marketing Volume 19 2023, Issue #4

Strategic marketing innovation and bank performance in Nigeria

Funsho Tajudeen Kolapo, Joseph Oluseye Mokuolu, Samuel Obafemi Dada, Adeola Oluwakemi Adejayan
Innovative Marketing Volume 17 2021, Issue #1