Articles tagged with: hedonic motivation

The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry

Lerato S. Mashilo, Riané C. Dalziel, Ephrem Habtemichael Redda
Innovative Marketing Volume 21 2025, Issue #1

Examining market volatility arbitrage in cryptocurrencies with the perspective of Beldex coin trading dynamics in India

Jayanthi Namachivayam, Prabhu Sampath, Umamaheswari Durairaj, Harikumaran Muthukumaran
Investment Management and Financial Innovations Volume 21 2024, Issue #4

Determinants of health-conscious consumers’ intention to adopt fitness apps

Md. Atikur Rahaman, Rupali Dilip Taru, Aman Gupta, Vikash Prajapat, Emran Ahmed
Innovative Marketing Volume 19 2023, Issue #3