Articles tagged with: marketing

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, Gbemisola Ogbolu, Ifeanyichukwu Oranusi, Charles Eze Obeta
Innovative Marketing Volume 20 2024, Issue #1

Factors influencing carbon-labeled product purchase intentions: A case study in Vietnam

Luan Nguyen, Thien Pham Huynh
Innovative Marketing Volume 20 2024, Issue #1

Factors affecting consumer behavior in Smartphone purchases in Nepal

Bharat Rai, Rewan Kumar Dahal, Binod Ghimire
Innovative Marketing Volume 19 2023, Issue #3

Short video marketing factors influencing the purchase intention of Generation Z in Vietnam

Thi Thuy An Ngo, Phu Quach, Thanh Vinh Nguyen, Anh Duy Nguyen, Thi Minh Nguyet Nguyen
Innovative Marketing Volume 19 2023, Issue #3

South African Generation Y students’ behavioral intentions to use university websites

Marko van Deventer, Heleneze-Tianè Lues
Innovative Marketing Volume 19 2023, Issue #4

Women’s role in effective business management: A comparative analysis

Fellanze Pula, Saranda Tafa, Linda Ukmata Sanaja
Problems and Perspectives in Management Volume 21 2023, Issue #2

The influence of celebrities on the conspicuous consumption of Saudi youth

Ghada A. R. Al-Turif, Hessa A. R. Al-Sanad
Innovative Marketing Volume 19 2023, Issue #3

Strategic planning of human resources as an entrance to enhance marketing capabilities: A case study of King Abdullah II Center for Design and Development (KADDB)

Mohammad Mansour Abu-Jalil, Mohammad Okour, Mousa Essbaih
Problems and Perspectives in Management Volume 21 2023, Issue #1

Personality and image as predictors of the intention to revisit and recommend tourist destinations

Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui
Innovative Marketing Volume 19 2023, Issue #1
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