Articles tagged with: micro-enterprises

Understanding the obstacles to successful strategic management implementation in Ecuadorian SMEs

Gelmar Garcia-Vidal, Alexander Sanchez-Rodriguez, Reyner Perez-Campdesuner, Rodobaldo Martinez-Vivar, Laritza Guzman-Vilar
Problems and Perspectives in Management Volume 22 2024, Issue #3

COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

Omoneye Olufunke Olasanmi, Eghosa Godwin Inneh, Tajudeen John Ayoola, Lawrence Ogechukwu Obokoh, Christian Ehiobuche
Innovative Marketing Volume 19 2023, Issue #2