Articles tagged with: perceived value

The role of tourist satisfaction in mediating destination loyalty: Empirical evidence on natural dye batik in Indonesia

Yohan Wismantoro, MG Westri Kekalih Susilowati, Amalia Nur Chasanah, Bambang Sudiyatno
Innovative Marketing Volume 20 2024, Issue #4

Identifying predictors of consumer willingness to purchase second-hand or rent clothing online

Laura Šalčiuvienė, Jūratė Banytė, Beata Šeinauskienė, Agnė Gadeikienė, Aistė Dovalienė
Innovative Marketing Volume 20 2024, Issue #4

Understanding spectators’ intention to attend sport events: A perspective on perceived value

Trang Quang Le, Thuy Thi Thu Phung, Huong Vo Song Le, Thi Chau Tran, Duy Tran Tien Dinh
Innovative Marketing Volume 20 2024, Issue #3

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Abdulalem Mohammed
Innovative Marketing Volume 20 2024, Issue #3

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Cao Yan, Chonlavit Sutunyarak
Innovative Marketing Volume 20 2024, Issue #3

Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce

Wang Hui Li, Sany Sanuri Mohd Mokhtar, Azanin Ahmad
Innovative Marketing Volume 20 2024, Issue #2

The influence of perceived ESG and policy incentives on consumers’ intention to purchase new energy vehicles: Empirical evidence from China

Xiangyu Bian, Aweewan Panyagometh
Innovative Marketing Volume 19 2023, Issue #4

The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness

Antoun Sahioun, Abdallah Q. Bataineh, Ibrahim A. Abu-AlSondos, Hossam Haddad
Innovative Marketing Volume 19 2023, Issue #3

Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing

Ifta Firdausa Nuzula, Lilik Wahyudi
Innovative Marketing Volume 18 2022, Issue #3
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