Articles tagged with: personalization

The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Banks and Bank Systems Volume 20 2025, Issue #1

Prospects of business process management based on chatbots

Leonid Melnyk, Lyudmila Kalinichenko, Yuliia Rozghon, Oleksandr Derykolenko, Oksana Kovtun, Oleg Tulyakov
Problems and Perspectives in Management Volume 22 2024, Issue #2

Inbound marketing and customer loyalty in the tourism sector

Luis Miguel Saavedra-Azabache, Gaby Jesús Vilchez-Linares, Segundo Edwin Cieza-Mostacero
Innovative Marketing Volume 20 2024, Issue #1

Strategy of marketing and promotion of knowledge services in university libraries from the perspective of micro media: Evidence from China

Yanjun Fu, Mykhaylo Heyenko
Innovative Marketing Volume 18 2022, Issue #1

The effect of industrial revolutions on the transformation of social and economic systems

Leonid Melnyk, Oleksandr Kubatko, Iryna Dehtyarova, Oleksandr Matsenko, Oleksandr Rozhko
Problems and Perspectives in Management Volume 17 2019, Issue #4