Business Perspectives - rebranding

Articles tagged with: rebranding

Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises

Thuy Dao Cam, Phuong Hieu Dang, Ngoc Bich Do, Dat Tuan Truong, Linh Thuy Nguyen, Linh Khanh Vu

Innovative Marketing Volume 22 2026, Issue #1

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