Articles tagged with: social media marketing

The role of digital marketing tools in promoting tourism: An applied study on online marketing strategies

Abdelrehim Awad, Bshair Alharthi
Innovative Marketing Volume 21 2025, Issue #2

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Abdulalem Mohammed
Innovative Marketing Volume 20 2024, Issue #3

Social media, brand loyalty and the banking industry in Colombia

Heidy Rico, Mario de la Puente, Juan Diego Rios Mahecha, Helen Perez
Innovative Marketing Volume 20 2024, Issue #1

Bibliometric insights into the evolution of digital marketing trends

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #2

COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

Omoneye Olufunke Olasanmi, Eghosa Godwin Inneh, Tajudeen John Ayoola, Lawrence Ogechukwu Obokoh, Christian Ehiobuche
Innovative Marketing Volume 19 2023, Issue #2

Communication policy of cinema industry enterprises in the context of COVID-19 (on the example of cinema chains)

Svitlana Melnychenko, Anatolii Mazaraki, Nadiia Vedmid, Alla Okhrimenko, Aliona Shtanova
Innovative Marketing Volume 17 2021, Issue #2

Social media marketing, functional branding strategy and intentional branding

Mohammad Fahmi Al-Zyoud
Problems and Perspectives in Management Volume 16 2018, Issue #3

Social media marketing and business competitiveness: evidence from South African tourism SMMEs

Patient Rambe
Problems and Perspectives in Management Volume 15 2017, Issue #2 (cont. 2)