Articles tagged with: visual

Movie-related Korean Wave and intention to visit: The role of country image as a mediating factor

Suyanto Suyanto, Melisa Melisa, Olivia Tanaya
Innovative Marketing Volume 20 2024, Issue #2

Assessing multisensory attributes of malt drinks and consumer purchase decisions in South-Eastern Nigeria

John C. Anetoh, Victor O. Okolo, Zita Mmamel, Chinedum Obikeze, Ifeanyichukwu Oranusi
Innovative Marketing Volume 16 2020, Issue #2